We’re Fitness Minded and Tech Savvy

Box Command is comprised of engineers, developers, artists, business pros and entrepreneurs with one thing in common – we’re passionate about delivering a product that enhances the productivity, efficiency and fun of the fitness experience.
Most of us are members of affiliate boxes ourselves, so we’re especially excited to make a positive impact on the CrossFit community!

Jim Lord
Founder and Lead Architect

Jim Lord has been an avid Crossfitter since 2010, competed 4 times in the CrossFit Open Games and races competitively – barefoot while juggling! (and wins!). Jim is a serial business entrepreneur and author of such mind-numbing papers as “Effective Risk Management through Workforce Automation”, “Identifying Space-Saving Triggers in Massive Databases”, et al. He also designed the almost-sentient, vast cloud platform that Box Command runs upon, has given hundreds of lectures on business process improvement, coined the term and architected the concepts of workforce automation that are used today in Box Command to reduce the workload on its clients, is an aggressive trail runner, wild foods expert and amateur mycologist, and has hiked the entire Appalachian Trail!

Edgar Chimal
Vice President of Operations Edgar Chimal developed his passion for sports in high school in Veracruz and has devoted himself to CrossFit since 2013. He has competed in each of the CrossFit Open Games since then, enjoys MMA (Ex-XFC competitor), is constantly working on improving his 5k race time, and goes all out for half-marathon obstacles (Tough Mudder, Spartan, etc).In addition to his main role as VP of Operations, Edgar enjoys helping Box Owners improve their business by showing them how to free up their time from managing their boxes so they can spend it instead on gaining new athletes while retaining a higher percentage of the ones they have. Edgar is also a member of the AEM (Mexican Entrepreneur Association – Dallas Chapter).

Scott Boekcle
SEO Manager

As one of the most talented art directors/designers in the advertising industry for more than 30 years, Scott Boeckle has won more than his fair share of every major advertising and marketing award in the industry. Scott is now a proud partner of Box Command and is managing the SEO, Marketing, and Social media for the company. In addition, Scott has been an active Crossfitter since 2009, has competed in the CrossFit Open Games 4 times so far, has over 50 5k+ races under his belt (usually comes in at or near the top for his age group). Scott’s many adventures include living on a boat for three years (while sailing solo across the sea – get him to tell you some of those hair-raising tales!). On various trips he has ridden his bicycle from Paris through the Alps (NOT an easy haul) and down into Italy, completely around the entire coastline of Ireland, as well as all the way from Los Angeles to Vancouver, British Columbia (1,277 miles), not to mention several times across Texas (both north-tosouth and east-to-west). He is currently involved in his latest adventure of section hiking the Appalachian Trial. In addition, Scott is a very talented chef and nutritionist (look for many of his original recipes amongst those he’ll be posting to the site), a world-class gymnast (closingin on 60, he can STILL do a muscle up into an inverted iron-cross AND bench press 335#).

The Box Command Mission Statement

Our mission at Box Command is to provide Sports Training Franchises and Facilities with the most innovative, robust and effective technology available to support and propel our clients’ growth and success toward their own respective missions.